PTE Speaking Task 4: Re-tell Lecture

Hello everyone. Today's lecture is about setting up a website. I'm going to be focusing on things that you need to consider to ensure your website really adds value to the people using it. So, there are three main areas you need to think about. The first and most important thing is who is your target audience. When you're creating a new website, you really need to think about who the users are and what information they'll be looking for. What we do when we set up websites is to group users based on their needs. So, for a website in the academic community, for example, we may have groups such as researchers and administrators and this helps us design the site and add information that is relevant to each group. The second point is accessibility. The main thing here is to ensure your website can be found and you can do this by making sure it can be reached from areas on the web where your target audience are also active. So, this may mean providing links on other websites or maybe using social media. And thirdly, retention. Making sure your target audience return to your website regularly. You do this by ensuring it gives them a reason to come back so it's important to keep the site up to date and make sure it provides the latest news and interesting information and so on.

From reading philosophy, I came up with three principles as the guiding principles for a just city, the principles of equity, democracy, and diversity. These were derived from the works of a number of philosophers, most preeminently I suppose Don Rawls. My choice of the word equity rather than equality is in fact based on Rawls's argument that a policy ought to distribute benefits to people where the worst off become better off. So the worst off don't have to become equal to everybody else, but no policy should in fact make those who are most disadvantaged more disadvantaged. And it means that we have to talk about the policy at the time it's being enacted to say, well we have to make our city more competitive because sometime in the buy and buy the benefits will trickle down to those people who are worst off. It doesn't justify making them worst off at the time. We have a lot of examples in the world of people whose homes were destroyed in the name of the greater good and said, well eventually they will benefit. But equity means that you do not in fact take advantage of those people who are weakest.